Pink Friday 2024: Downtown Jasper

Join Riah Jane & Co. and the Greater Downtown Jasper Business Association for an unforgettable Pink Friday event! We’re bringing the celebration downtown to offer a unique shopping experience filled with community spirit.

Mark your calendars and get ready to shop local, discover new favorites, and enjoy the vibrant atmosphere of Downtown Jasper. More exciting details to come—stay tuned!

What is PINK FRIDAY?

Pink Friday is a nationwide event designed to celebrate and support small and local businesses. Established in 2020, this annual event occurs on the Friday before Black Friday, encouraging shoppers to prioritize small retailers as they begin their holiday shopping.

By highlighting the importance of community, Pink Friday encourages shoppers to invest in the vibrancy and diversity of their local economies before heading to big-box stores.

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